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LThe campaign was aimed at motivating different actors in the educational community and other interest groups  students, teachers, fathers and mothers, decision makers, businessmen, international institutions  to be informed and get involved in different processes aimed at improving the quality of basic and secondary education in Nicaragua, from the family, school, community and national.


The campaign was of national significance with a vision of impact on the  local level, prioritizing the three municipalities where the project was developed, so that the population  was informed and acted with the necessary knowledge about quality education.


As a consulting company we had   the responsibility of designing and implementing the campaign using both traditional and innovative means and formats, which will achieve  bring knowledge to the population to generate actions that contribute to promoting  a quality education.

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