WIRX,The Nicaraguan Egg Commission (CNH) has carried out for its client, which brings together all egg producers in Nicaragua, since 2008. A campaign to strengthen the population's knowledge about the nutritional value of this food, and the work carried out by the egg industry in the country.

 

In 2015, the Latin American Egg Institute (ILH) awarded Nicaragua with the prize for the best Public Relations campaign carried out by COMUNICA for the (CNH). Also has  received  of the (ILH) the award

to the  best campaign aimed at the health sector in the years 2011 and 2013,  related  with the promotion of the benefits of egg food.

 

The central objective has been to generate a change in perception, habits and behavior in relation to egg consumption through an educational process that has allowed the population to eliminate false beliefs and barriers related to consumption  of this food.

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This campaign has had a significant impact at the national level, allowing an increase in the consumption of this important food in the diet and the basic basket of Nicaraguans,  which, according to data from the industry and from the Central Bank of Nicaragua, has gone from 60 units in 2008 to 105 units in 2015.

 

Which means an approximate growth of 10% per year in consumption and in the sector.